Service with a Smile...
Shutterfly allows millions of people to store, enjoy and share billions of photos. Their creative departments needed help with multiple projects across different teams in their organization — creative assets for the social media department, design concepts for the video team, print design and production for the catalog team, and template creation for their packaging needs.
The Challenge
Shutterfly needed creative support in a variety of areas. They needed a flexible, reliable, creative thinker who could jump in on various projects at any stage — sharing and implementing impactful ideas quickly.
Corporate Design Goals
- Create creative assets that inspire people to share their memories and stories via Shutterfly
- Bring new perspectives, inspiration and ideas to the creative teams
- Keep multiple projects moving and meet marketing deadlines in a fast-paced environment
Benefits
- Collaborative and flexible working relationship
- A solid relationship with all parties committed to quick communication
- Openness by all team members to try new approaches and ideas
- Specific and dedicated days and times to be available to keep projects on time and on budget
Creative Approach
Shutterfly and Pillsbury collaborated for a holiday sweepstakes promotion and participants had a chance to win prizes by uploading their holiday baking photos to Instagram. The challenge was to create animated social assets that reflected both the Shutterfly and Pillsbury brands with a holiday theme.
See the animated social graphics (shown above) in action here, here, and here.
How I Helped
- Concept Ideation
- Project Management
- Template Creation
- Design & Implementation
- Copywriting
- Creative Thinking
- Visual Storytelling
Wendy is an ace designer! Her level of experience, speed, and nailing the design round 1 is a rare talent. She was instrumental in working with us at Shutterfly on social, display and video. Juggling multiple projects and channels, always with a smile. She's the first person we call when we need contract assistance! Thank you Wendy.Cara Araneta, Associate Creative Director,
Shutterfly
The Results: Picture-Perfect Collaboration
Not only was I able to be a creative sounding board for a variety of creative teams at Shutterfly, I also helped deliver design assets that exceeded expectations on every level. Remembering the combination of working with the inspirational Shutterfly brand and all of the amazing team members always makes me smile.
We helped the video team repurpose this video to showcase products that could be designed and produced on the Shutterfly app. Click on the image above to see the video clip on the director's website.
Every holiday season, Shutterfly produces a full-size catalog for their existing customers highlighting inspirational gift ideas. We took the original version, re-sized and recomposed all of the content to fit this 6x9 format. The smaller size was not only less expensive to mail versus the full catalog, but the unique format allowed it to stand out in a sea of holiday mail.
Shutterfly's summer social media assets promoted special offers. Click on the image above to see the Yay! Vacay! animation in action.
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