Creative Brief
Affectionate dogs and the power of tone
Caution: Dog can’t hold its licker. This sign has been mounted outside my home for years and just recently, I realized how perfect it is. “Dogs can’t hold their licker” pretty much says everything about my home, life, and family in one short statement. Visitors to my home will know immediately that they will be…
Read MoreThe Biggest Mistake I Almost Made…
As I was putting the finishing touches on my Creative Brief Toolkit, I had that sinking feeling that I was omitting an important item. And yet, at 26 pages, it was already feeling complete. So I dug through my original notes and there it was: Key Contacts — the missing piece. I understand that this may…
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