Manufacturing Brand Consistency...
Carbon is a 3D printing company doing ground-breaking work in a variety of manufacturing spaces. As the company grew and expanded, the marketing team needed help keeping their message clear and consistent while evolving the brand.
Corporate Design Goals
- Convey the innovative, ground-breaking technology with progressive design and messaging
- Build trust through a consistent, professional look
- Create solutions that simplified complex ideas into compelling visual messages
Digital Toolkit for Marketing Partners
The marketing team needed a way to highlight and share their assets with other marketing partners. Together, we created a PDF with links to templates, images and instructions.
How I Helped
- Concept Ideation
- Project Management
- Design & Implementation
- Creative Thinking
- Visual Storytelling
Wendy is uniquely talented and provides creative solutions in an extremely efficient and timely manner! I had the pleasure of working with Wendy when I was Head of Marketing at Carbon and she created some incredible advertisements and promotional materials that moved the needle for the company. I like her work so much that I brought her into some consulting projects I led for other companies where she helped with layout and formatting. She is insightful, provides a unique perspective and a real gem!Kristina Donehew, Head of Marketing,
Carbon
The Results:
In addition to creating the much-needed design deliverables, I became a trusted advisor to the leadership team, creating high-level corporate communications and compelling presentations.
This high-level brochure was produced in a four page (shown) and size page design explaining the benefits of Carbon 3D printing to the dental market.
3D printing is revolutionizing the dental industry. This white paper promoted how they were helping dentists evolve their practices.
Carbon uses social media to promote webinars, products, partnerships and more. Here are three of many examples we designed.
These two advertisements ran in various publications in a wide variety of sizes. Both were also brochure covers.
Prior to COVID, Carbon had booths at a variety of trade shows. These are two of the many roll up banner designs that were displayed featuring their L1 printer (left) and M2 printer (right).
Need concepts that capture the flavor of your business? Let’s Talk!
Schedule a free, no-obligation 30 minute consultation and needs assessment. Spend some time with a creative thinker and get direction on your next project.